Get to know
Carl Winberg.
Sales Manager, Export
What is the best thing about working at OZZ?
Honestly? The energy. There’s this contagious drive at OZZ that makes you want to give your best every single day. We’re a team of doers, thinkers, and creators – and the mix of fast-paced innovation, tight collaboration, and bold ambition is unlike anything I’ve experienced before. You genuinely feel like you’re part of something bigger.
Can you describe a typical workday for you?
It kicks off with a strong coffee and check-ins with partners across different time zones. From there, I jump between strategy calls, campaign brainstorms, and close collaboration with our product and logistics teams. There’s always a new market to explore or a fresh challenge to tackle – and that’s what keeps me fired up. No day is ever the same. I’m constantly learning, moving, and pushing the brand forward.
“Balancing long-term vision with day-to-day hustle –
that’s where real growth happens“
What challenges do you face as an export sales manager at OZZ?
Every market speaks a different language – literally and culturally. Navigating that complexity and turning it into opportunity is both the challenge and the thrill. Logistics, regulations, shifting demand – it all keeps me on my toes. But the biggest challenge? Balancing long-term vision with day-to-day hustle. And I love that. It´s where real growth happens.
How would you describe OZZ Lights’ product portfolio, and what do you think are our greatest strengths?
Our products are statement pieces. They’re not just tools – they’re expressions of power, style, and purpose. We offer cutting-edge lighting that’s built to perform and designed to impress. Our biggest strengths? Design, performance, and a bold attitude. We don’t follow trends – we challenge norms and raise the bar for what lighting can be.
“We don’t follow trends – we challenge conventions
and raise the bar for what lighting can be.”
What is your favorite product and why?
The OZZ XB1 LED Bar series – hands down. Sleek, fierce, and insanely powerful. They embody everything OZZ stands for: pushing limits, turning heads, and empowering our customers to own the road, wherever they go. Every time I see them installed, I feel proud.
What trends do you see in automotive lighting?
The future is smart, stylish, and personalized. Drivers want more than just visibility – they want identity. Whether it’s app-controlled lights, dynamic patterns, or seamless integration with the vehicle’s personality, lighting is becoming a core part of the driving experience. There’s also a strong push toward sustainability and efficiency, and we’re riding right at the front of that wave.
How do you see the brand’s future and your role in it?
OZZ is just getting started, and the sky isn’t even the limit. I see us expanding globally and becoming a go-to name – not just in automotive lighting, but in lifestyle-driven vehicle design. My role? To be a driver of that vision. I want to put OZZ on the map in every key market, build lasting partnerships, and make sure the world knows exactly what we’re capable of. This isn’t just a job – it’s a lifestyle.
If you could have a superpower, what would it be?
Teleportation – 100%! Imagine closing a deal in Germany, meeting a distributor in Dubai, and still being home in time to read a bedtime story. That’s the dream.
Get to know OZZ
Matilda Artursson
MARKETING MANAGER
Matilda Artursson, the Marketing Manager at OZZ, thrives in an environment where technology and innovation are at the forefront. Her role is dynamic and varied.
Facing the challenge of staying updated with the latest marketing trends, Matilda excels in adapting strategies to stay ahead of the competition. She envisions a bright future for OZZ Lights, focusing on innovation and sustainability to position the brand as a leader in the industry. Her creative campaigns and customer engagement efforts are key to building a strong and credible brand.